What worked five or ten years ago may be totally pointless these days or could even be harmful for your website’s ranking.
Hence prominent search industry publications issue the most credible Google ranking factors every year. Nevertheless many webmasters choose to cling to the past and follow wrong guidance from bloggers that just echo SEO myths.
Here Are The Factors Which Are Growing In Importance
Site Speed
It is an authorized ranking factor which Google has been boosting quite hard for quite some time. Despite this I, however, see plenty of websites that do not seem to bother. They upload large images when you do not even need them. They’re cluttered with rich media and widgets that take exceedingly long to load. Google prefers websites that load fast, particularly on the mobile phones.
Social Signals
Twitter, Friendfeed or even Quora get used via Google Social search in order to populate our social search results, although these services also shape regular results. Hundred tweets by authentic accounts with certain authority can move your website considerably. A small number of tweets from authority accounts or just a single Google Buzz mention could get you indexed. So that, Google could assess this even better they have just gotten a tool for social media analytics called PostRank.
Usability
Through Google Panda’s high quality updates, user experience are checked with human quality raters. Furthermore, automatically evaluations by algorithms are been introduced as the direct ranking factor.
Outgoing Links
It’s already been 2 years from the time when Matt Cutts unveiled that outgoing links towards authority websites were among the positive ranking factors, same as bogus neighborhoods are the negative ones. These days several renowned SEOs, recommend linking out not only for direct ranking benefits, but also to link out lots themselves.
Google +1 (Google Plus)
With the introduction of Google +1, it’s been stated that +1 votes would be regarded as one of the ranking factors. There are, however, penalty for sites that don’t seem to be concerned. Including, a +1 button, happen to be as easier than a -like widget of Facebook.
Branding
Branding apparently has become amongst the most notable ranking factors over the years, for Google. Make certain that your name is known, and people link to you with it. This manner you guarantee that you’ll be shaped as a brand whereas generic websites get down ranked. It is even likely that Google tallies the number of refers of your brand or name that don’t link to you. Of course, the more you are mentioned the better.
SERP CTR
Google as you know is capable of measuring how many people genuinely click your website in the search results. You could even see the statistics in Google’s Webmaster Tools. The logic being that the less people click on the site, the less valued it must be, I’m afraid. Ensure that you sport an appealing meta description as well as the title tag. Don’t merely stuff keywords in like ten years ago.
Readability
Google also measures the readability point of a text. Most of my blogs don’t call for a university degree for getting understood. That could be a plus in most cases; unless of course, someone needs technical and scientific advice.
Ads To Content-ratio
Excessive ads on your website may denote evil karma for you as your website might be reflected as a thin content website with more of ads than actual text. This might even be easy to conclude, if you are using Adsense.
Site Topic
what is your webpage about? Gradually, search engines are trying to understand the gist of an inquiry to return with the best results. Now Google is, however, at a decidedly initial stage of this, nonetheless; it already counts what the webpage linking to you is dealing with. So putting SEO articles on a gardening website might not work out in the future.
Page Age (Not Domain Age)
Google now is increasingly getting keen on presenting dates on your posts and articles. While it is not yet well-defined whether it is one of the direct ranking factors or not, but it’ll surely influence your click-through rates. The older your date, the less likely it is for users to click.
Link Velocity
Through link velocity, we define the exact number of links that a website gets in a certain time frame. When you get the links too fast, your site might end up in the Google filter. Then again, a strong viral movement with a significant number of links in the matter of few hours or days could accordingly push you towards the top.
Link Decay
Many links in the content might end up broken, as it gets older. Or even worse, a few of them redirect them to bad neighborhoods. Thus, link decay may harm in two ways, either by showing that the content is now outdated, or hurting directly by linking it to rogue or spammy websites.
Internal Link Anchor Text
Actual anchor text that your internal links hold can be a leading ranking factor. Therefore, do not link ”services” in your menu but link ”seo services”.
Alt Text
In the year 2009, it appeared that alt text i.e., the text that you add to your alt attributes on the images may perhaps be among the most essential ranking factors on a webpage. I confess that I still disregard this ranking factor, at times due to sheer laziness and haste. Blind users are just aware of any alt descriptions then you may need to think twice after that, add them.
On Page Link Position
Google, over the years has been speeding up its energies to recognize where a certain link is at the page, in the sidebar, footer or the editorial section of your content. Nowadays editorial links are of course the best.
Natural Link Profile
The natural link profile contains all types of links: branded links, no-follow links, deep links, even links that are from low quality scrape websites. By now it is quite certain that Google look at the complete link profile of the website. If your website only has links from one geographic area, websites on one specific matter or specific links like blog comment, for instance, this might mean that you’ll be ranked consequently.
Deep Link Ratio
Websites with numerous pages that have zero external incoming links are suffering, with the latest Panda algorithm. Up until now for a site it was enough if it has enough authority from its homepage to propel thousands of pages downwards in the hierarchy. Deep links, from now, get even more vital for its so-called long tail contents.
Link Geography
As mentioned above, US based links are beneficial for US websites that aim to rank high in the US. If you wish to rank good in the UK as well, you would want to take care you promote and publish your posts at the time when most UK citizens are awake but obviously not in the early morning US time. This similarly works for tweets according to some tests.
Backlink Diversity
Links from different websites are noteworthy, not just for their natural link profile. Similar to a domain’s popularity, Backlink diversity is ultimately a part of your website’s natural link profile. Backlink diversity ranking factor is present here for ages, but some people have apparently forgotten about this.
Consider It:
A new website is purchasing links from some high PageRank websites and hardly has any other links coming from domains without Google authority. Now doesn’t it seem suspicious!
