You may not be realizing this, but images could generate a MOUNTAIN of traffic from image based search engines like Google Images.
If you would like more of image based traffic, then you must learn just how to optimize images on your post in order to score some traffic of this type.
Luckily, it is effortless and easier than you might think… when you know exactly what to do.
That is why we are adding this tutorial in our WordPress SEO designed for everybody series. Therefore, keep reading.
Alt Text For Images
You instantly recognize what is happening in the picture, when you look at an image of a crying baby.
The drawback is this instant identification is not possible for the search engine spiders currently. You must instead; help the spiders recognize each of your pictures with alt text.
What is an image alt text?
The brief answer is that it is the text which the search engines use to understand the images you load.
To include it, one must simply add alt=”this is your alt text” on your image tag.
<img src=”money.jpg” alt=”make money online” />
It is this simple.
File Size For Images
As stated in 2012 Top Google Search Ranking Factors For Google Panda Update that page load speed is important.
Therefore, to ensure that the images do not scupper the fast load times, keep the size of your image file as small as feasible of course without sacrificing with its quality.
As when you include a large image, then input width and height tags on that picture to make your image smaller, people upload the large image firstly, and then their browser resizes it.
Always use a program meant for image editing. Solve it and to make the image acquire its desired size, only then upload that.
File Name For Images
Pick an expressive file name, before you load your image —preferably a filename you need that picture to rank for— since it will help you with the search engine ranking.
For instance, if you need to see it in action, simply search a sample image and see the images that ranks. They almost at all times have the keyword that you searched for featuring in their filename.
Or else, view the image below… with Applocker iPhone.
Captions For Images
As of now, what I know of, there isn’t any direct relation between search engine rankings and image captions.
Though, bounce rates, almost always are taken into an account.
What do I connote by bounce rate?
If someone is searching for a term and goes to your page, but bounces back to his search page immediately, then search engine uses this as an issue for rankings.
It makes sense as well … Why would users return to their search results?
As the content, they went to did not satisfy what they’re looking for.
Now that’s where an image caption comes in. Next to your heading, image captions are vital because they are perhaps the most well-read sections of content on the entire website.
Hence, you will lose out on one added chance to drop your bounce rates, if you don’t use them.
The Bottom Line
If you, spend days crafting your perfect post, do not miss out on this chance to optimize the images, for gaining maximum search engine advantage. All of these above steps should take no longer than a couple of minutes, and at times, it can become the “icing on your cake.”