As we all know Google has over two hundred signals that it utilizes when classifying content; however do you know what in fact Google likes to grade well when it is applicable? – Google stuff.
Must Google rank its personal properties over websites of others?
Although there have been several regulatory review and complaints however more on this subject is a topic of discussion for another article. But the fact stays that Google caters to businesses and websites plenty of resources and tools where you can in fact use Google search results for your own benefit.
A good example of this – Google Places. It is just a wonderful tool for customers to search for local businesses. How frequently do you use your phone book nowadays?
One more example is YouTube. The situation can be difficult when you need to get your website ranking for a number of keywords, however Google likes to offer video results on first search page when it’s relevant, and Google does own world’s largest video website. Even if this means that they are technically only ranking of their websites’ stuff for better outlook, you can choose YouTube videos for your own business promotions and receive this assistance.
I won’t go through each and every one of these examples, but it is suffice to say that in addition to upright Web search via Google, you ought to be aiming to be located in various other search engines of Google. These can consecutively help you in your regular search results by way of universal search.
Google+ has presented a whole new sphere of possibilities intended for optimization on receiving specific properties found using Google.
For start, Google ranks Google + class-posts in its search results, besides they often show them on first page.
The + 1 key allows to rise your visibility in Google search results. Google has made it clear initially that it will be only a search signal. Now if sufficient people like your website’s content good enough to donate it +1, it should be good yeah? So Why not stagger in the rankings.
Now Direct Connect allows clients to find the web page your brand effortlessly from our Google search box.
As we know now Google loves “freshness”. Stuff that’s new can emerge higher in their rankings nowadays. Google Plus updates are likely to be fresh besides being very rich in its content, varying on how much we put in them. The Updates can also spark discussions and sharing, all of which ought to contribute to your causes.
Google + is moreover what Google intends to replace Twitter within real time searches. You can surely bet it will reply in due course. Google has so far been unsuccessful in its task to research devoid of it.
Google Plus now takes tending topics. It would hardly come as a surprise if Google finds a way further into the Google search experience somehow or other.
You may optimize your profile on Google + itself. It became fairly clear that your profiles on Google + matters profoundly in search currently.
Also enter an authorship rise. Google has urged this as a technique for content writers to relay Google direct signals which specifically direct the content that is really connected to them. Now we see photos of authors emerging on the first page alongside Google search results of all time. Guess what this link directs to…Google + profile. That is why a while back in the article, we described your Google+ profile as next ranking signal.
Furthermore, Google has recently added its circle counts and remarks plus references to authorship.
Google+ Pages are obviously available for business today. If you haven’t started using them, then don’t wait any longer!
Chris Brogan says that Google doesn’t index the whole of Facebook at this point in time. So for SEO, It’s a lost cause, also neither are they are not indexing Twitter. Google does index everything publicly for Google+.
You will do fairly well if you to keep one thing in mind- “Google+ is Google”. It is a mentality which Google has expressed repeatedly. Hence if you’re ignoring Google+ then you might as well be ignored by Google!!!