What do you mean by Conversion Rate of a website?
Conversion rate is the ratio of the total amount of sales, leads or enquiries received through your website. Making your conversion rate better remains one of the topmost priorities for any business website and crucial for a business’ success on the web.
Following are the ten easy ways which will help improve the conversion rate of your website:
1. Test Alternatives
The Key technique for improving your conversion rates is by trying different alternatives to determine exactly what works best for your website. Website Optimizer tool from Google is a free tool which enables you to process A/B split test on variants in design, content copy, page titles, buttons, and more. For instance, you can tryout two pages with diverse aspects for the same service or product to learn which page version has a greater conversion rate. Therefore, you can work on one which generates better outcomes. The same technique can be used for various other features on your site.
2. Including Phone Number in Header
When you display your phone number on your website clearly on a noticeable place like in your header, it builds the feeling of trust in your customers. A lot of websites doesn’t provide any way to their customers to make contact with them via telephone. Many customers are going to be cautious of ordering from those websites.
3. Offer Testimonials
Offering testimonials is another fine way to perk up conversion rates on your website since it adds authority and credibility to your line of work. Testimonials should be clearly visible and easily accessible on your website. Along with a dedicated testimonials section, if you want you can also highlight some main testimonials of yours on your home page or any other relevant page of your website like your Landing Page.
4. Offer Multiple Opportunities for Conversion
There is much more to Conversion than what meets the eye i.e. the actual selling of your service or product. Offer manifold opportunities to capture leads, if you want the best results. Encourage your potential customers to give their e-mail address by asking them to register for exclusive offers or signing-up for your newsletter. Likewise, you may add in ‘enquiry’ or ‘Request a call-back’ form.
5. Use Calls to Action Prominently
‘Call to action’ signifies those elements of your website which encourage visitors to take desirable action. This is usually a button, form or link which takes your visitors a step closer to your goal i.e. a lead or sale. As pointed out above, these are the buttons like buy, register, request a call-back or make an enquiry. Your chances to convert can increase if you place ‘calls to action’ on a noticeable place of your website. If required you should feel free to use it often.
6. Good ‘About’ Page
There is nothing more important in an online business than Trust. Anybody can construct a website. Before deciding to buy your services or product, customers want to ensure that they can trust you with their money. To achieve this trust, a good ‘About’ page is essential for your website. You must include detailed info about your business as well as yourself in “About” Page.
7. Full Contact Details
Most websites provide only an enquiry form or an e-mail address on their contact page. They don’t realize that contact details are extremely important for developing trust between you and potential customers who come to your website. Make available as much information as possible with full address and phone numbers.
8. Client List
It’s quite logical that your prospective customers would like to learn about your present customers prior to buying your services or products. Showcasing an up to date client list adds to your business’ credibility. While it might not be viable to list all your clients but it’s essential to make sure that your list isn’t outdated.
9. Display Certifications or Accreditations
In case you’re affiliated or accredited to industry bodies or professional organizations, then don’t forget to include this info on your website. This will add credibility to your business which will consecutively influence your conversions. Website footer or header is an appropriate place to show relevant accreditation logos and rewards.
10. Use Quality Content
One of the utmost important features of any website is the content on the website. It’s crucial to use useful quality content to establish yourself as a professional website. It is quite easy to make careless mistakes. Therefore, you must check your content carefully for grammar or spelling mistakes, broken links, formatting, etc. Besides checking these mistakes manually you can make use of free tools available online to double check your content so that you don’t miss even a small thing.
How can you improve your conversion rates?
There are a number of ways to make your conversion rates better. The techniques discussed are only a few ways which will help you to improve the conversions of your website. Feel free to leave your comments if you want to suggest or share any tip that you might have used on your website successfully.